|As a member of the Viz Branz Group of
Companies, Gold Roast is the pioneer in the manufacturing & Exporter
of instant beverages mixes in the "all-in-one" sachet form.
by Mr. Chng Khoon Peng, our founder, in 1988, this innovative idea
of providing our consumers a convenient approach in preparing their
drinks such as coffee, tea and cereal in a quick & handy way
was a hit. This spurred the Company to expand its marketing &
distribution focus to the Asia and subsequently, international arena.
Our brands, our market share and our distribution network have spread
far & wide - to the United States, Lebanon, Russia, South Korea
Through the years, we have stayed focused on our product - instant
beverage mixes. Today, we are one of the leading manufacturer in
East Asia. From our humble beginnings in Singapore, Gold Roast has
expanded its operations to China, Thailand, Myanmar, Malaysia &
|We aim to be the brand
in each chosen country & category
that families will turn to for convenient nourishing food
( For more information on the holding company, please click
Quality & commitment to our customers form the cornerstones
of our success. Evidences of these could be traced to us winning
the 10th Golden Europe Award for Quality - 1996. In 2000, Gold Roast
Singapore also obtained the PSB certification for HACCP (Hazard
Analysis & Critical Control Point).
salute our China operation on its 10th anniversary in 2001. Our
China production facilities, which house over 500 employees is based
in Shantou. Gold Roast brand of cereal mix was recognised as the
No. 1 selling brand in the instant cereal mix category in China
for 3 consecutive years from 1996 to 1998.
Gold Roast stands firm in its commitment to regionalisation &
technological breakthrough. Today, this commitment is embraced in
our Corporate values of being Professional, Innovative, Passionate
& Loving. We relish the challenges that the future brings and
we stand ready to be a leading player in the East Asia food industry.